Job Description

Job Description: Social Media Administrator

Position Overview: We are seeking a dynamic and experienced Social Media Administrator to join our team in the Manufacturing or Recruiting industry. The successful candidate will be at the forefront of our digital marketing efforts, responsible for managing and growing our social media presence. This role will enhance our online presence, drive website traffic, and engage our target audience through various social media platforms. The ideal candidate will have a strong background in SEO, Social Media Management, and possess industry-specific knowledge to optimize our online marketing efforts effectively.

Responsibilities:

Content Creation and Posting:

• Develop and curate engaging and visually appealing content for various social media platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, X (Twitter), and Google My Business.
• Create and schedule daily/weekly/monthly social media posts.
• Write compelling and relevant captions and hashtags.
• Collaborate with graphic designers to design eye-catching visuals.
• Ensure consistent branding across all social media channels.

Community Engagement:

• Monitor social media platforms for comments, messages, and mentions.
• Respond promptly to user inquiries and comments.
• Foster positive online interactions and build relationships with our audience.
• Identify opportunities to engage with influencers and industry partners.

Analytics and Reporting:

• Use tools like SEMrush, SimilarWeb, Google Analytics, and social media analytics to track performance.
• Generate regular reports on key metrics, including engagement rates, reach, and conversion rates.
• Analyze data to identify trends and opportunities for improvement.
• Provide recommendations to optimize social media strategies.

Campaign Management:

• Plan and execute social media marketing campaigns and promotions.
• Collaborate with the marketing team to align social media efforts with overall marketing goals.
• Monitor campaign performance and make real-time adjustments as needed.
• Stay up-to-date with the latest social media trends and algorithms.

Content Calendar Management:

• Maintain a content calendar to ensure a consistent posting schedule.
• Plan content themes, special events, and holidays.
• Coordinate with other team members for content creation and approvals.
• Ensure content aligns with marketing campaigns and product launches.

Audience Growth:

• Implement strategies to increase followers and engagement.
• Identify target audience segments and tailor content accordingly.
• Use paid advertising and promotions to boost reach.
• Explore collaborations and partnerships to expand our social media reach.

Requirements:

• Proven experience as a Social Media Administrator or similar role.
• Managing multiple social media accounts for NSG + 3 divisions + 3 more new divisions.
• Strong understanding of social media platforms, trends, and best practices, particularly LinkedIn, YouTube, Instagram, and Facebook.
• Proficiency in social media management tools and analytics.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Highly organized with the ability to manage multiple social media accounts.
• Strong understanding of SEO principles, best practices, and tools (e.g., Google Analytics, SEMrush, Moz, SimilarWeb).
• Experience with content creation and proficient in using Canva; Adobe Photoshop skills are a big plus.
• Quick and able to multitask effectively.
• Preferably someone with a huge following on their social media accounts.
• A minimum of 2-3 years of experience in social media management.
• A bachelor's degree in Marketing, Communications, or a related field is preferred (but not a requirement).

Why work with NSG?

• We are a staffing company that has served the industry for over 30 years. We offer customized staffing solutions that meet your needs, including Recruitment Process Outsourcing, Permanent Placement, Contingency, and many more.
• 30+ years of RPO experience. We have been operating since 1993.
• Opportunities for professional development.
• Employee-centric work culture including company-sponsored events, happy hours, and team-building opportunities, frequent communications/information sharing from Leadership, supportive and positive teamwork environment, "open door" policy, etc.
• High base pay.
• Hands-on training.
• Coaching and feedback sessions.
• US-based RPO company.
• We do not provide fake jobs and ask trainees to offer fake jobs.

Work Location: 100% Work from home set-up. Work Remotely

Job Type: Full-time Intermediate, non-voice

Benefits:

• Opportunities for promotion
• Paid training
• Work from home

Schedule:

• 8-hour shift
• Monday to Thursday, 9 am - 6 pm EST
• Friday 9 am - 1 pm EST
• Fixed weekend off
• EST Business Hours
• EST/EDT US Business Hours

Supplemental pay types:

• Annual Bonus

Education:

• Bachelor's degree in Marketing, Communications (Preferred)

Experience:

• Social Media Administration: Facebook, Instagram, LinkedIn, Youtube, TikTok, X (Twitter) - 2 years (Required)
• WordPress: 2 years (Helpful)
• Google Analytics: 2 years
• Google AdWords: 1 year (Preferred)
• Google Suite: 2 years (Preferred)
• SEMRUSH: 1 year (Preferred)
• Facebook ads
• Backlink

Language:

• English (Required)

Shift availability:

• Night Shift (Required)

How to Apply: EMAIL RESUME TO: jason@nationalsearchgroup.com / gem@nationalsearchgroup.com

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