PrePass® is North America's most trusted weigh station bypass and toll management platform. We’re transforming how the transportation industry operates—creating solutions that keep trucks moving safely, efficiently, and compliantly. This means making bold decisions and building systems that support not only fleets but the broader economy. It all starts with enabling commercial vehicles to keep rolling with seamless toll management, weigh station bypass, and safety solutions. It’s what we do best, and we do it to meet the demands of the road every day.
That’s why people join us: our solutions are implemented in real-time, on highways and interstates across the nation, helping fleets go farther, faster. This work challenges and rewards, presenting complex problems that need ambitious answers. We hire bold thinkers with a heart for impact, a passion for progress, and the optimism to help shape the future of transportation.
As the Tolling Product Marketing Manager at PrePass, you will play a crucial role in driving the success of our products and services. You will be recognized as a subject matter expert (SME) and proficient individual contributor at an advanced level. This role requires a specialized skill set to perform highly complex tasks independently while demonstrating extensive latitude for independent judgment.
You will be responsible for developing and executing strategic marketing plans, ensuring effective product positioning, and supporting sales initiatives to meet business objectives. Collaborating with cross-functional teams, you will have the opportunity to make a significant impact on the transportation industry by promoting innovative technologies that enhance safety and streamline operations for our customers.
Product Positioning and Messaging: Craft compelling product positioning and messaging that effectively communicates the unique value proposition of PrePass solutions to the target audience, including trucking companies, fleet managers, and transportation industry stakeholders.
Go-to-Market Strategy: Conduct comprehensive market research to analyze industry trends, customer requirements, and the competitive landscape. Apply insights from the research to shape and prioritize product roadmap, pricing, packaging, and go-to-market segmentation and strategy.
Market Research and Analysis: Conduct market research to understand industry trends, customer needs, and the competitive landscape. Utilize this data to refine marketing strategies and identify opportunities for product enhancements.
Content Development: Create persuasive marketing collateral, including product brochures, sales presentations, website content, case studies, and whitepapers, to support the sales team and drive customer engagement.
Digital Marketing: Collaborate with the digital marketing team to develop online campaigns, SEO strategies, and social media initiatives that drive brand awareness and customer acquisition.
Sales Enablement: Empower the sales team with the necessary tools and resources to effectively communicate the value proposition, features, and benefits of PrePass products. Conduct sales training sessions when required.
Customer Engagement: Build and nurture customer relationships through feedback sessions, surveys, and engagement programs to gather insights and identify opportunities for product improvement.
Competitive Analysis: Monitor competitor activities and analyze their marketing strategies to identify potential threats and opportunities. Utilize findings to adapt the marketing approach as needed.
Performance Measurement: Define key performance indicators (KPIs) and analyze marketing campaign performance and product adoption metrics. Use data-driven insights to optimize marketing efforts continually.
Cross-Functional Collaboration: Work closely with product management, sales, operations, and customer support teams to align marketing efforts with overall business goals and ensure a cohesive customer experience.
Bachelor’s degree in Marketing, Business, or a related field.
5-7 years of experience in product marketing within the transportation or technology industry (preferred).
Exceptional written and verbal communication skills.
Demonstrated success in developing and executing successful marketing strategies.
Data-driven mindset with proficiency in marketing analytics tools.
Ability to work collaboratively in a fast-paced, dynamic environment.
Creative problem-solving skills and a proactive, self-driven attitude.
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