Job Description

About VisionPoint Marketing

VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

The Opportunity

Works in the trenches with VisionPoint’s college and university partners—co-creating or stewarding data-driven enrollment marketing solutions, sharing actionable sector insights, and making real-time adjustments to shifting institutional and market dynamics—while ensuring full-funnel impact from brand-level awareness and demand generation through application growth and yield optimization. Success is measured by year-over-year revenue growth of the assigned client portfolio, driven by demonstrable enrollment results, high client satisfaction, and proactive renewal and expansion of services and consultative selling.

The EMC will act as a consultative business partner, using their expertise in enrollment marketing, performance analysis, consulting, and relationship management to set strategic direction for clients. The goal is to create loyal clients ("raving fans"), ultimately leading to identifying opportunities for sales, expansion, and renewals.  Account Executives are experienced, proven enrollment marketers, a client’s go-to trusted resource for problem-solving, leveraging SME knowledge to turn client challenges into VisionPoint solutions. 

What You’ll Do

Account Maintenance

• Serve as a trusted, strategic advisor for assigned client accounts, ensuring every initiative ladders to the client’s business and enrollment goals while reinforcing VisionPoint’s promise to make life easier.
  • This includes translating campaign data into evaluations of performance.
    
     
• Own the client experience end-to-end —taking full accountability for satisfaction, expansion, renewals, and referrals through clear, straightforward communication and proactive problem-solving.
  
   
• Establish project vision and empower strategists and other subject-matter experts to craft thoughtful, data-backed solutions that drive measurable results.
  
   
• Lead execution as the executive project sponsor, partnering with the Client Success Manager to keep teams aligned, momentum high, and deliverables on track.
  
   
• Make timely, well-reasoned decisions on enrollment-marketing needs—across media, SEO, brand positioning, creative, and web—balancing persistence with empathy for client constraints.
  
   
• Anticipate and resolve issues collaboratively, turning challenges into opportunities for smarter solutions and stronger relationships.
  
   
• Consult on and guide development of milestone presentations and represent VisionPoint with polish and confidence—virtually or in person—especially when engaging senior leadership.
  
   
• Leverage, partner, and collaborate with SMEs to translate client pain points into innovative, growth-oriented recommendations that build long-term trust.
• Monitor the relevant news and events of assigned clients (i.e. Google alerts) to further enhance ability to serve as strategic consultants.

Account Growth

• Cultivate relationships at every level of the institution—serving as a consultative business and enrollment marketing partner who steers projects from vision through execution and ultimately drives account expansion.
  
   
• Own proposal development end-to-end: partner with internal teams to scope solutions, craft cost estimates, and shepherd each opportunity through the full sales cycle—demonstrating Accountability and Direct & Straightforward communication at every step.
  
   
• Support Business Development with discovery calls and pitch presentations, bringing firsthand client insights and a Solutions-Driven mindset to win new opportunities.
  
   
• Monitor industry trends (higher ed and marketing) and deliver thoughtful, strategic perspective—keeping both VisionPoint and our clients ahead of the curve.
• Maintain a relentless focus on opportunity spotting and value creation, ensuring our work not only meets objectives but also positions VisionPoint as higher ed’s most trusted enrollment-marketing partner.

Who You Are

Experience & Attributes

• Bachelor's or Master's degree in Business, Marketing, Digital Marketing, Journalism, Communications, or relevant field, or equivalent experience.
• Minimum 7+ years of experience in account and client relationship management in marketing.
• Experience leading projects involving paid digital and traditional advertising, SEO, and analytics ideally enrollment marketing specifically.
• Willingness to travel 15-20% of the time to help establish, build, and maintain client relationships.
• Excellent oral, written, presentation, listening, and interpersonal skills.
• Proven success in the expansion and renewal of owned accounts.
• Demonstrated experience galvanizing both internally (for example, rallying teams around client challenges and goals) and externally (for example, consistent communication to clients on the value of the work and successes worth celebrating).
• Critical thinker with the ability to deliver high-caliber, strategic solutions.
• Impeccable organizational skills, attention to detail, and follow-through.
• Ability to work and manage stress in high pressure situations or ambiguity.
• Proficient in Google Workspace, as well as Excel/spreadsheets, and comfortable learning new software as needed.
• Actively contribute to VisionPoint's culture.

A Quick Note  

Research shows that people from underrepresented identities often hesitate to apply for job opportunities if they feel they do not fulfill all of the listed qualifications. VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn't meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!

VisionPoint Culture

We believe culture is a core benefit—not just a buzzword. VisionPoint thrives on passion for higher education, collaborative problem-solving, hard work, and a little fun along the way. We invest in our team members’ growth, well-being, and fulfillment because we know that great work starts with a great culture. That’s why it’s important to us that future team members connect with — and contribute to — our culture . Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world.

Job Tags

Full time, Live out, Remote work, Shift work,

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