Job Description

***Hybrid position in NYC*** MUST currently reside in the tri-state area***

DIGITAL MEDIA SUPERVISOR

*Must have experience with lower funnel, conversion optimization driven campaigns

What you'll do:

• Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans.

• Analyze performance data to identify key trends, extract actionable insights, and communicate findings clearly and effectively to clients.

• Lead day-to-day reporting analyzing both raw and refined data sets to draw actionable conclusions

• Own projects from initiation to completion, managing timelines, deliverables, and client relationships while ensuring alignment with strategic goals and high-quality execution

• Understand client goals to organize them into well-supported media recommendations

& strategies, ensuring alignment with target audiences

• Craft and execute media plans, including skilled negotiation, media buying, and campaign reporting and analysis

• Lead the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving

• Participate in strategic planning processes, including budget allocation and persuasive presentation creation

• Build tactical plans from RFP to final presentation, ensuring precision and creativity.

• Create and confidently present strategic proposals and client povs, collaborating with internal teams

• Assume shared responsibility for campaign planning, demonstrating expertise in market and audience dynamics

• Coordinate with Digital, Traditional, Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion

• Direct the workflow of Planning, Activation & Paid Search and Paid Social teams, ensuring adherence to best practices and strategic optimizations

• Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps

• Cultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives.

• Manage day-to-day financial responsibilities including billing and actualization

Qualifications

• 4-5 years media planning/buying.

• 2+ years’ experience at a hands-on agency

• 2+ years managing & mentoring media planning & buying teams

• 2+ years with account / client services and/or project management responsibilities

• 1+ years in managing reporting including analyzing both raw and refined data sets

• Digital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)

• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic

• Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred

• Strong experience optimizing campaigns for conversion-focused KPIs, including ROAS, ROI, CPA, etc.

• Working knowledge of DTC and Financial verticals a plus

• Ability to organize and prioritize work and deliver with a sense of urgency

• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks

• Ability to work autonomously yet seek counsel when necessary

• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail

• Proficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides

Salary Range - $75,000 - $95,000 USD

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