***Hybrid position in NYC*** MUST currently reside in the tri-state area***
DIGITAL MEDIA SUPERVISOR
*Must have experience with lower funnel, conversion optimization driven campaigns
What you'll do:
• Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans.
• Analyze performance data to identify key trends, extract actionable insights, and communicate findings clearly and effectively to clients.
• Lead day-to-day reporting analyzing both raw and refined data sets to draw actionable conclusions
• Own projects from initiation to completion, managing timelines, deliverables, and client relationships while ensuring alignment with strategic goals and high-quality execution
• Understand client goals to organize them into well-supported media recommendations
& strategies, ensuring alignment with target audiences
• Craft and execute media plans, including skilled negotiation, media buying, and campaign reporting and analysis
• Lead the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving
• Participate in strategic planning processes, including budget allocation and persuasive presentation creation
• Build tactical plans from RFP to final presentation, ensuring precision and creativity.
• Create and confidently present strategic proposals and client povs, collaborating with internal teams
• Assume shared responsibility for campaign planning, demonstrating expertise in market and audience dynamics
• Coordinate with Digital, Traditional, Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion
• Direct the workflow of Planning, Activation & Paid Search and Paid Social teams, ensuring adherence to best practices and strategic optimizations
• Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps
• Cultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives.
• Manage day-to-day financial responsibilities including billing and actualization
Qualifications
• 4-5 years media planning/buying.
• 2+ years’ experience at a hands-on agency
• 2+ years managing & mentoring media planning & buying teams
• 2+ years with account / client services and/or project management responsibilities
• 1+ years in managing reporting including analyzing both raw and refined data sets
• Digital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)
• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
• Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred
• Strong experience optimizing campaigns for conversion-focused KPIs, including ROAS, ROI, CPA, etc.
• Working knowledge of DTC and Financial verticals a plus
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
• Proficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides
Salary Range - $75,000 - $95,000 USD
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